Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the National Agency. Neither the European Union nor National Agency can be held responsible for them.

Media Literacy for All!

Children today are far more familiar with the digital world, and are exposed early on to all the opportunities and risks it possesses. Minding Media aims to improve the capacity of primary school teachers to engender in pupils the critical media and advertising literacy skills to safely navigate the digital world!

What is Media

  • Distinguish between different forms of media
  • Recognise that media is always made by someone
  • Know that media content always has a purpose

Advertising literacy

  • Recognise an advertisement
  • Distinguish between different forms of advertising
  • Explain the objectives of advertising

Fake news

  • Explain key terms related to fake news
  • Separate facts from opinions
  • Identify fake news

Social Media

  • Identify different types of social media content
  • Recognise online safety risks
  • Develop strategies to protect personal information

Watch the Minecraft Education World Video Trailers!

What is Media: Minecraft World

Advertising Literacy: Minecraft World

Fake News: Minecraft World

Social Media: Minecraft World

Media literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.
Jack Gibson

“Just as we teach our children how to ride a bike, we need to teach them how to navigate social media and make the right moves that will help them. They physical world is similar to the virtual world in many cases. It’s about being aware. We can prevent many debacles if we’re educated”

- Amy Jo Martin

Our project responds to our common desire to increase the advertising literacy of children and wider society. By working collaboratively, we have built on our individual experiences of media literacy and combined several specialist expertise in digital pedagogy and gamification to develop a unique set of resources.

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Project Partners

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