Children today are far more familiar with the digital world, and are exposed early on to all the opportunities and risks it possesses. Minding Media aims to improve the capacity of primary school teachers to engender in pupils the critical media and advertising literacy skills to safely navigate the digital world!
Our project responds to our common desire to increase the advertising literacy of children and wider society. By working collaboratively, we have built on our individual experiences of media literacy and combined several specialist expertise in digital pedagogy and gamification to develop a unique set of resources.
